The banking and financial services industry is one of the essential industries in the world. It’s an industry that significantly impacts our economy and our daily lives. As such, it’s no surprise that there’s been a lot of interest in gamification in banking in recent…

Gamification has become a popular buzzword in recent years, and for good reason. Gamification is the process of taking aspects of games and applying them to non-game tasks to make them more engaging or fun. This can be done in various industries, but it seems…

The electric vehicle industry has blossomed over the past few years. A lot of the credit for this goes to the growing mass consciousness concerning climate change and the impact of fossil fuel-powered vehicles on greenhouse gas emissions globally. Further credit goes to the integration…

Electric vehicles have been around for over a decade. What started as a cool, environmentally friendly alternative to gas-powered internal combustion vehicles is slowly becoming the car of the future. And the electric vehicle industry successfully integrates gamification into their customer engagement processes, they are…

  You will most likely think of North America and Europe as the world leaders when you think about business and gamification. And while you would be correct, you will have overlooked one major country in the industry:  India. India is one of the upcoming…

The expression, “It’s a small world after all” has taken on a new meaning in this new era of innovation. And the buzzwords are: “virtual reality” and “metaverse”. When paired together, they unleash an unparalleled ability for billions of users around the world to interact…

Ever heard that “Life is a game”? Easy to say but life is not always fun and engaging, isn’t it? But what if you could make mundane professional activities in your work life, like sales, as fun as playing a game? Here are 4 key…

If you could quantify what workplace motivation costs your company each year, how much would you guess it would be? Whatever number pops into your head first, it’s probably a gross underestimation. According to a study, the US economy loses a whopping $500 billion dollars…

You probably know that gamification has something to do with games and learning from games. But another powerful link is the connection between successful games and behavioral science: the science that researches human biases and irrationality (some call it predictable irrationality). Successful games have mastered…