Ever heard that “Life is a game”? Easy to say but life is not always fun and engaging, isn’t it? But what if you could make mundane professional activities in your work life, like sales, as fun as playing a game? Here are 4 key…

If you could quantify what workplace motivation costs your company each year, how much would you guess it would be? Whatever number pops into your head first, it’s probably a gross underestimation. According to a study, the US economy loses a whopping $500 billion dollars…

2021 is the year of The Metaverse. What was once a lonely passion for game developers and crypto fans, has now become a global hype. It seems that every tenth tweet; blog post and company venture is now tagged with “metaverse”. Mark Zuckerberg says that…

You probably know that gamification has something to do with games and learning from games. But another powerful link is the connection between successful games and behavioral science: the science that researches human biases and irrationality (some call it predictable irrationality). Successful games have mastered…

Humans are confusing creatures. While we’re hardwired with instincts for self-preservation, we still need to be dragged by the ear in order to making lasting health-conscious choices. Take patient medication adherence. Believe it or not, but in the US, “approximately 50% of medications for chronic…

Have you heard of the term “cashless society”? More and more countries are going cashless and giving up the use of paper money for daily transactions. COVID supercharged this phenomenon and the longer the pandemic persists, the less people want to use cash for transactions. A…

Have you ever learned something online? If so, you are part of a massive community of people that have done so in the past through Massive Open Online Courses (MOOCs). Millions of people have enrolled in these MOOCs. Unfortunately, only 10-15% of all users see…

The Metaverse: Business Opportunity of a Lifetime? Imagine that you walk down the street. You are on your way to work. Suddenly, a buzz from your smartphone. You forgot to log out of the game you are playing. Now your team pings you to join…

With technology advancing faster than ever, anybody can launch a new product. There are now thousands of apps launched daily, but most of them fail. The most common cause of this failure is product limbo: the product works but fails to engage users. At The…