The Biggest Gamification in Europe Every year, the biggest gamification conference in the US is the GSummit, hosted by Gabe Zichermann. In Europe, the biggest event is the World Gamification Congress, hosted in Barcelona Spain and had 1300 attendees this year. I was invited to…

Over the last decade we have seen enormous growth of social games and gamified social apps. With the Internet touching every corner of the world, the value of establishing online communities has become clear to Game and Gamification producers. More and more projects are being…

You may read our websites pages on the strong motivational powers of the 8 Octalysis Core Drives for human motivation (here and here). But how do you use that knowledge to design a really engaging and succesful Gamification product? Well, you need the Octalysis Strategy Dashboard! The Octalysis…

Like every father, I think my daughter is pretty clever. She is inquisitive; creative and loves to discuss new discoveries with me. Nothing new here, I hear you say? Yes, probably quite typical of a healthy 9-year-old girl. I agree. You can probably give me…

OK, so you open Google+ for the first time. Not because you are a Google Groupie, but maybe because a good friend invited you to take a look. We all know those spamtaneous email notifications… You arrive at the main page. And then what? Oh…

The civil war in Burundi had been going on for a decade. Thousands of people killed and many more uprooted from their families and villages. With a new peace accord signed, all of a sudden there was hope. Hope for an end to the slaughter….

“Yeah!” yelled my friend, “I just won 2 dollars with a scratch card!” He then proceeded to talk about it every time I spoke to him for maybe a week. I thought: “You are happy about 2 dollars? Really? What’s the fuss about? It’s the…

  People who have been following Octalysis for a while know how intricate the art of Octalysis Gamification design is. When carefully designed and when rewards are used in the correct way it can lead to a real and enduring happy experience! In earlier posts we also…

Often people ask us what the science is behind the Octalysis Framework. And then we tell them that Octalysis is multi-disciplinary and combines scientific research from Game Design, Motivational Psychology and Behavioral Economics in a well rounded explanatory framework. Motivational psychology and behavioral economics tell…

In 1984 Pizza Hut launched it’s (in)famous “Book It!” reading incentive program for children. In the program, students who read books according to the goal set by the classroom teacher were rewarded free pizzas from Pizza Hut. Many psychologists criticized the program on the grounds…