Playing the Starbucks Game – An Analysis through the Octalysis Lens
Starbucks was one of the first iconic chains that transformed commodity consumption into a daily gratifying experience. For years, millions of coffee enthusiasts treated Starbucks as their “third place” beyond work and home. This is not only because of its culture and overall experience, but also because of their highly effective gamified mobile app.
The Scientific Foundations of the Octalysis Framework
The Scientific Foundations of the Octalysis Framework Any serious framework that aims to explain and predict human behavior needs to build on solid scientific evidence. The Octalysis Framework does just that and combines all this evidence in a unified framework for human behavioral analysis. It…
Is the health crisis an engagement crisis?
In the 21st century we have the largest, oldest and longest living population the world has ever known. In 2014, the world population totaled around 7,3 billion people. In developed countries, 20% of the population was aged 65 or above, with a life expectancy of…
Busuu language learning through the Octalysis Lens
Iza Kozlowska “Don’t just learn languages, fall in love with them!” This is Busuu’s rallying cry. The social network for language learning now has almost 60 million users worldwide and its rise fits in the fast growing-trend of E-learning and M-learning (mobile learning). Seems that…
Gamification without Borders: The United Nations of Octalysis
The global power and reach of the Octalysis Gamification Movement is growing fast. We now have fans in all continents (not sure how up to date our Antartica database is, but still). Look at them using the power of Core Drive 3: Empowerment of Creativity…
Gamification Scarcity Design: creating wantful thinking!
We are all Homo Illogicus “Stop being so irrational! Please think before you act! Why do these people act so illogical all the time? Can’t they think?” Ever heard other people say this? Or even said it yourself? I know I have, and I am…
Changing the Education Game with Octalysis Gamification
Today’s Education is Obsolete for Today’s World Let’s face it: our current education system is broken. It is a sad realization, but we are not providing the education our younger generations need for the challenges and requirements of the coming decades. The system has to change and…
Octalysis Gamification Case Study: how to reach a million monthly visitors, from scratch.
It’s rare that we get permission to share the work we do and the ROI The Octalysis Group helps to generate with clients. So when the opportunity arises to share the results of our work, we quickly jump on it (at the bottom you will…
Octalysis Gamification Book Review: Misbehaving by Richard Thaler
Octalysis Book Review: Misbehaving by Richard Thaler As many people know by now, the Octalysis Framework is based on scientifically proven concepts from the realm of Game Design, Motivational Psychology, Neuroscience and Behavioral Economics. We have a particularly close relationship with the latter discipline and…
Yu-kai Chou: Gamification Guru of the Year 2015!
The Biggest Gamification in Europe Every year, the biggest gamification conference in the US is the GSummit, hosted by Gabe Zichermann. In Europe, the biggest event is the World Gamification Congress, hosted in Barcelona Spain and had 1300 attendees this year. I was invited to…
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