Gamification for Corporate Sales: the fun way to do your KPIs and close deals
Navo Orbico, a major distributor of Procter & Gamble, was looking for an innovative way to engage its workforce in a bid to prevent churn, increase sales, and employee satisfaction.
The Octalysis Group created a fully gamified experience layer on top of their legacy systems. Our research showed the employees were interested in the Baltic sea and old school port traders. We used that knowledge to create an 18th-century trading city theme.
Sales Reps take the role of savvy sailors and enter this world filled with quests and adventures, where clients become colonies with whom they can trade. Employees can also upgrade their ships, level up their skills, interact with other colleagues in the Tavern, and many more Role-playing activities.
This Project won an award for Best Gamification Project.
Results
28.5% sales growth
59% training and Sales KPIs increase
300% increase in Social Interaction
99.7% Enrollment
Awarded Best Gamification Project 2017
