Gamification for Education: making learning truly engaging
Most online learning experiences are not engaging and suffer from dismal course completion rates. The industry average is around 10%. So only 10% of all enrolled students actually finish their course.
The MOOC BitDegree suffered from the same problems and decided to hire The Octalysis Group.
We created an experience aimed at providing context and excitement around the users learning journey, taking the focus away from individual courses. Taking a course on BitDegree now ties into an exciting and more engaging journey: students are exploring and protecting a cool cyberphunk city while progressing towards their unique career paths.
350% Increase In Course Completions
400 % Increase In Users Returning and Signing Up for another course
300 % Increase In User Time Spent on Platform