Challenge: how to massively increase engagement and course completion for a online education platform


Gamification for Education: making learning truly engaging

Most online learning experiences are not engaging and suffer from dismal course completion rates. The industry average is around 10%. So only 10% of all enrolled students actually finish their course.

The MOOC BitDegree suffered from the same problems and decided to hire The Octalysis Group.

We created an experience aimed at providing context and excitement around the users learning journey, taking the focus away from individual courses. Taking a course on BitDegree now ties into an exciting and more engaging journey: students are exploring and protecting a cool cyberphunk city while progressing towards their unique career paths.


1. achievment

350% Increase In Course Completions

2. achievment

400 % Increase In Users Returning and Signing Up for another course

3. achievment

300 % Increase In User Time Spent on Platform

Working with The Octalysis Group was a great experience.They helped us understand gamification and challenged us to look deeper at what experience we want to build and implement Gamification more effectively.”

Head of Product & B2B

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