Blog

  • All Posts
  • Octalysis News
  • Gamification
  • Behavioural Science

Featured article

What is Gamification? And what is not.

What is Gamification? And what is not. thumbnail

Best Customer Satisfaction Examples with Gamification

How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...

What is Gamification? And what is not.

The truth about what is gamification. Gamification is a rapidly growing business. When Yu-kai Chou and I founded The Octalysis Group, there was only little interest in gamification. Some people even thought it was an excuse for us to play more games (and we did)....

2 Great Gamification Examples in Formula E Racing

For Octalysis experts, staying on top of your Human Focused Design skills means to make sure you have an in-depth understanding of motivation. So you know your behavioral science. You know your UI/UX. And you know your business consulting best practices. These things make you...

Discover the Gamification Secrets Behind AirBnB’s Success

The Stranger-Danger Bias Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. It has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s...

Load More