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What is Gamification? And what is not.

What is Gamification? And what is not. thumbnail

Can The Witcher teach us about Customer Loyalty?

NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you...

Remote Working: making it work for your employees

Remote Work in an Experience Economy In traditional office setups, employee engagement continues to be low. Active disengagement or even sabotage of work processes seems to be the norm for 20-25% of the workforce. Only 15% are engaged. Daunting numbers indeed and these numbers have...

Duolingo review – how to apply Gamification smarter

Have you ever thought: “I want to learn to speak _____”? That same energising thought got 300 million people to try out Duolingo, a freemium tool to learn any of 36 (and rising) languages. These include little-spoken tongues like Hawaiian and Scottish Gaelic and even...

Gamification, the secret to user engagement in mobile banking

Today’s banking sector is undergoing great transformations and user engagement is the new big challenge. In this article, we will explore the experience design behind new mobile banking services such as Revolut and how gamification can take user engagement in mobile banking to the next...

How to get true Customer Loyalty

My grandmother never did change her shopping behaviour much. She used to buy her daily groceries in one store only. Her bread at the same bakery. And her meat at the same market stand. Year in, year out. For decades. Your grandmother likely did the...

How to: Digital Engagement in Digital Transformation

The Need for Digital (Engagement in) Transformation Most companies need to create digital experiences for their customers. The days are gone that we have large front desks that take care and guide people on their customer journey from ‘cradle to grave’.  Now companies like banks,...

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