How to save the environment, Tweet style If you are a social media user, you may have seen the viral #trashtag challenge. It may have even inspired you, as it has many others, to actually take part in it. How did #trashtag become so popular...
Netflix has always employed elements in their design that can be found in games that help make users glued to their screens. Now they are taking Gamification to the next level with interactive storytelling. But does the new approach get users hooked? Let’s check the...
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be...
The Stranger-Danger Bias Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. It has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s...
Facebook should be worried. While they haven’t lost users, their users growth rate has slowed. They have been fraught with scandal, government investigations, and links to political tampering. Public perception keeps getting worse. User retention is primarily a problem of user motivation. The Octalysis Framework...
I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and discovered a national policy that sparked our interest. At the cash register, the cashier...
Many so-called Gamification experts try to make you believe that you can make an experience truly engaging by adding some game mechanics like Points, Badges, and Leaderboards We know this is not the case. Many of those designs fail, giving the Gamification market a bad...
eSports are a Big Item Big business is increasingly interested in eSports. Companies like Daimler Benz and others sign million dollar contracts to sponsor eSports teams. The Octalysis Group likewise passionately sponsors Team Octalysis (https://esports.heroesofthestorm.com/en-us/teams/2001/team-octalysis) in Heroes of the Storm. eSports are video games competitions...
