Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. Airbnb has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s home. Airbnb is one...

Facebook should be worried. While they haven’t lost users, their users growth rate has slowed. They have been fraught with scandal, government investigations, and links to political tampering. Public perception keeps getting worse. User retention is primarily a problem of user motivation. The Octalysis Framework...

  I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and discovered a national policy that sparked our interest.  At the cash register, the cashier...

Many so-called Gamification experts try to make you believe that you can make an experience truly engaging by adding some game mechanics like Points, Badges, and Leaderboards We know this is not the case. Many of those designs fail, giving the Gamification market a bad...

eSports are a Big Item Big business is increasingly interested in eSports. Companies like Daimler Benz and others sign million dollar contracts to sponsor eSports teams. The Octalysis Group likewise passionately sponsors Team Octalysis (https://esports.heroesofthestorm.com/en-us/teams/2001/team-octalysis) in Heroes of the Storm. eSports are video games competitions...

Gamification has grown to be more than a buzzword and many companies attempt to use it to achieve competitive advantage and high ROIs. But many companies fail to implement gamification correctly and projects seem not to create the engagement levels that were expected. Why is...

  Does Octalysis really have a sound of its own? Well, not really, since the 8 Core Drives cover a wide variety of fields by implementing different types of motivators and engagement tools in several application areas, therefore we could rather think of MANY sounds associated...

Create a higher meaning for employees When employees buy into higher meaning, they will work harder and be happier. We’ve previously written about how to manage various employee types, and how to retain employees through workplace gamification.   We’ve even created successful employee motivation designs for existing...