Gamification is no longer a buzzword. Over the years, more and more businesses have adopted creative ways to engage their customers and employees by applying Gamification and Human-Focused Design (design optimized for human motivation rather than functional efficiency within the system). As a worldwide leading...
How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...
The truth about what is gamification. Gamification is a rapidly growing business. When Yu-kai Chou and I founded The Octalysis Group, there was only little interest in gamification. Some people even thought it was an excuse for us to play more games (and we did)....
How to save the environment, Tweet style If you are a social media user, you may have seen the viral #trashtag challenge. It may have even inspired you, as it has many others, to actually take part in it. How did #trashtag become so popular...
Netflix has always employed elements in their design that can be found in games that help make users glued to their screens. Now they are taking Gamification to the next level with interactive storytelling. But does the new approach get users hooked? Let’s check the...
For Octalysis experts, staying on top of your Human Focused Design skills means to make sure you have an in-depth understanding of motivation. So you know your behavioral science. You know your UI/UX. And you know your business consulting best practices. These things make you...
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be...
The Stranger-Danger Bias Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. It has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s...
