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What is Gamification? And what is not.

What is Gamification? And what is not. thumbnail

5 Secret Ingredients for Audience Engagement in Museums

In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the...

8 Tips to motivate Social Media activities in your company

Many employees are constantly on Social Media, yet they rarely post about their companies or industry. Posting about their social life is just so much more engaging it seems. But companies lose out on a major Social Media marketing resource by not utilising their workforce...

Can The Witcher teach us about Customer Loyalty?

NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you...

Remote Working: making it work for your employees

Remote Work in an Experience Economy In traditional office setups, employee engagement continues to be low. Active disengagement or even sabotage of work processes seems to be the norm for 20-25% of the workforce. Only 15% are engaged. Daunting numbers indeed and these numbers have...

Duolingo review – how to apply Gamification smarter

Have you ever thought: “I want to learn to speak _____”? That same energising thought got 300 million people to try out Duolingo, a freemium tool to learn any of 36 (and rising) languages. These include little-spoken tongues like Hawaiian and Scottish Gaelic and even...

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