We have highlighted the high need for much higher user engagement again and again. And this need for engagement has not changed in any way. How do we know? The numbers don’t lie. User engagement is still low. For example, did you know that a...

Guiding Consumer Motivation Most people want to feel like a hero and contribute to a greater good, something bigger than themselves that provides meaning. But many lose heart when that comes at a cost. What if I told you that you can do something good...

In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the...

Many employees are constantly on Social Media, yet they rarely post about their companies or industry. Posting about their social life is just so much more engaging it seems. But companies lose out on a major Social Media marketing resource by not utilising their workforce...

Cultural industries have undergone deep changes in the past decade. Fast technological advances and a new generation of consumers have jostled the way cultural content is created, shared, and consumed. We have entered an “experience economy”. This means customer experience management has become a strong...

NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you...

Remote Work in an Experience Economy In traditional office setups, employee engagement continues to be low. Active disengagement or even sabotage of work processes seems to be the norm for 20-25% of the workforce. Only 15% are engaged. Daunting numbers indeed and these numbers have...

Gamification is rapidly changing the Food & Beverage Industry. More and more businesses adopt engaging ways to attract more customers, drive loyalty and better business results. At the same time, they target more engagement at workplaces to achieve high employee motivation and increase employee productivity...