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What is Gamification? And what is not.

What is Gamification? And what is not. thumbnail

Duolingo review – how to apply Gamification smarter

Have you ever thought: “I want to learn to speak _____”? That same energising thought got 300 million people to try out Duolingo, a freemium tool to learn any of 36 (and rising) languages. These include little-spoken tongues like Hawaiian and Scottish Gaelic and even...

Gamification, the secret to user engagement in mobile banking

Today’s banking sector is undergoing great transformations and user engagement is the new big challenge. In this article, we will explore the experience design behind new mobile banking services such as Revolut and how gamification can take user engagement in mobile banking to the next...

How to get true Customer Loyalty

My grandmother never did change her shopping behaviour much. She used to buy her daily groceries in one store only. Her bread at the same bakery. And her meat at the same market stand. Year in, year out. For decades. Your grandmother likely did the...

How to: Digital Engagement in Digital Transformation

The Need for Digital (Engagement in) Transformation Most companies need to create digital experiences for their customers. The days are gone that we have large front desks that take care and guide people on their customer journey from ‘cradle to grave’.  Now companies like banks,...

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