My friend told me the other day that she is really angry about the destruction of the Indonesian rainforest by palm oil producers. “It’s a shame! All these poor animals that die just because people want to buy highly processed food that is full of palm oil. It makes me sad!”

Gamification is a major buzzword in the creative and design spaces of today’s world. However, despite every designer and project manager constantly going on about it, few understand the driving philosophy behind it. Contrary to popular opinion, it does not mean getting customers and employees...

Most people have heard of The Octalysis Framework: the groundbreaking Gamification Framework that explains human motivation at its core. But did you know that Octalysis is also based on a strong foundation in behavioral and neurological science? In fact, The Octalysis Framework is the only...

Guiding Consumer Motivation Most people want to feel like a hero and contribute to a greater good, something bigger than themselves that provides meaning. But many lose heart when that comes at a cost. What if I told you that you can do something good...

In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the...

NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you...

Customer satisfaction is a hot topic these days. Blog post upon blog post note its  importance and everybody seems to agree.  But, why is customer satisfaction so important? Many businesses are aware of the popular advice to keep customers happy but most don’t realize the...

In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns.  What about pull marketing  campaigns? These aim to get customers to...