Guiding Consumer Motivation Most people want to feel like a hero and contribute to a greater good, something bigger than themselves that provides meaning. But many lose heart when that comes at a cost. What if I told you that you can do something good...

In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the...

NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you...

Customer satisfaction is a hot topic these days. Blog post upon blog post note its  importance and everybody seems to agree.  But, why is customer satisfaction so important? Many businesses are aware of the popular advice to keep customers happy but most don’t realize the...

In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns.  What about pull marketing  campaigns? These aim to get customers to...

THE question you’ve been asking yourself everyday If you are in the marketing field, you constantly wonder how to grab the attention of potential customers: “How do I get people to buy my company’s product, rather than my competitors’?” “How do I encourage people to...

How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...

Part 1: How the Octalysis Group succeeds in working across the world   Virtually Happy Ever After The Octalysis Group prides itself on being a fully virtual workplace. We have no office. No physical place where my colleagues and I meet. The internet is our...