In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns.  What about pull marketing  campaigns? These aim to get customers to...

THE question you’ve been asking yourself everyday If you are in the marketing field, you constantly wonder how to grab the attention of potential customers: “How do I get people to buy my company’s product, rather than my competitors’?” “How do I encourage people to...

How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...

Part 1: How the Octalysis Group succeeds in working across the world   Virtually Happy Ever After The Octalysis Group prides itself on being a fully virtual workplace. We have no office. No physical place where my colleagues and I meet. The internet is our...

If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use.  (If you are NOT familiar with the Octalysis Framework, I will be...

  I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and discovered a national policy that sparked our interest.  At the cash register, the cashier...

The Easter Egg I Never Found, But Could Have When you think of Easter Eggs, you probably first think of colorful eggs hiding around the house or your backyard, carefully hidden by your parents. Almost everybody who has looked for these hidden eggs, can still...

Create a higher meaning for employees When employees buy into higher meaning, they will work harder and be happier. We’ve previously written about how to manage various employee types, and how to retain employees through workplace gamification.   We’ve even created successful employee motivation designs for existing...