Customer Satisfaction Benefits: Why Gamification Can Increase It
Customer satisfaction is a hot topic these days. Blog post upon blog post note its importance and everybody seems to agree. But, why is customer satisfaction so important? Many businesses are aware of the popular advice to keep customers happy but most don’t realize the…
Behavioural Science, Gamification
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Playing the Starbucks Game – An Analysis through the Octalysis Lens
Starbucks was one of the first iconic chains that transformed commodity consumption into a daily gratifying experience. For years, millions of coffee enthusiasts treated Starbucks as their “third place” beyond work and home. This is not only because of its culture and overall experience, but also because of their highly effective gamified mobile app.
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The Metaverse: Business Opportunity of a Lifetime?
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3 Key elements to guarantee lasting value of your NFTs
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Designing the Metaverse: the missing element that could destroy the Metaverse
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12 Gamification examples transforming the visitor experience in museums
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Extraordinary Gamification Examples That Changed the Food & Beverage Industry (Part 1)