Never lose a customer again with Octalysis design
Oh no! I got bored. Immediately… I just arrived on your website. I see a headline. It’s okay. I skim the marketing copy. It’s meh. There are a few buttons, but they do not look very appealing. Should I click on one of them? Wow…
Your business priorities are wrong
Your business priorities are wrong When Zynga tried to maintain their #1 position in the mobile gaming world, they were only trying to improve Daily Active Users and Monetization. All that mattered was near term results. All day every day. Zynga became very good at…
The Real Reason Pokemon Go is Failing
It was fun, but… We previously wrote about what Pokemon Go did well, but why did the Pokemon Go hype not last? How did the game lose millions of players, seemingly overnight? Only a few months ago Pokemon Go looked like a huge success: 750…
Find out how Octalysis design supercharges your sales team…
Many of our clients are enthusiastic when they see Octalysis for the first time. One of my clients recently said that the Framework totally transformed the way he saw his business, yes even life itself. I can vouch for these statements myself. Octalysis has completely…
Broken Product? Still successful! The power of Octalysis Epic design
Why Epic Meaning and Calling Matters Core Drive 1: Epic Meaning & Calling can be the Core Drive that keeps your users with you for the long term regardless of flaws in your product. In Actionable Gamification: Beyond Points, Badges, and Leaderboards, Yu-kai explained how Waze…
Will AR/VR change your Motivational Design Strategy? Not yet.
Get inside Jeff Bezos’s Head Imagine you are inside an Amazon strategy meeting. You listen to everything Jeff Bezos says, you hear everything he hears, and see everything he sees. You are sitting on the lap of the CEO of one of the fastest growing…
How Snapchat Employed Follower Scarcity to Make Users Feel Smart
Plenty of Users, but None of them are Following Me This was a common thought among early Snapchat users. As a result, during Snapchat’s Scaffolding phase, users are made to work quite hard to gain followers. There is no search to add users. Early on, the only…
How to Create and Strengthen Brand Loyalty through Octalysis
Creating loyalty through marketing and customer relationships Just like someone can’t have more than about five really close friendships, it is hard to have extreme loyalty toward more than a few brands. But if your brand is one of those to a customer, the lifetime…
Making Facebook Better with Octalysis Gamification
Facebook versus Snapchat…Fight! Back in March, millennials were checking Snapchat before Facebook. From a product standpoint, Facebook had two primary options. Build features that were better than Snapchat’s, or clone their effective features. Which did they do? Only a few short months later Facebook launched Stories…
Using Octalysis to Get Amazing Results from Distributed or Remote Teams
“The key management skill for the 21st century.” – Stephan Kasriel Motivating Distributed and Remote Teams with Workplace Gamification Stephane Kasriel of Upwork believes that leading remote teams is the “key management skill for the 21st century.” Upwork’s Future Workforce study found that over 60% of U.S. companies…
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