How Telecoms Can Create Loyalty Through Marketing Gamification
The Telecoms Margin Mix is Shifting to Lower Margin Data Services Gone are the days when large telecom companies were masters in their own markets. Gone the days that you would sign up with a provider for life. Easily accessible alternatives like Skype, WeChat, Whatsapp…
The 4 Phases of an Employee Journey: How to Ensure Top Talent Stays Engaged into the Endgame
Employee Engagement Gamification: It’s Still All About People How will your company be successful in the next 3-5 years? Why do you think your products or services will take the marketplace by storm? Do you think it is the head start on your competition or your company’s…
Customer engagement design is the key to traditional bank survival
Traditional bank-to-customer relationships are slipping away Historically, big banks held all the cards in the financial services game. But the rise of online competitors has resulted in the oligarchical banks losing their once unassailable positions. Increasingly, customers are taking their business to financial providers that are…
The why and how of Gamification in Education
The need to restructure and create engagement in education is probably one of the biggest drivers of the meteoric rise in the interest in Gamification. Participation in digital engagement conferences like EduTech (http://www.edutech.net.au/workplacelearning_speakers.html) has grown to record levels. The amount of education providers that were…
Three Start-up insights from Octalysis Gamification
When I started up my first company I was, like many other entrepreneurs, constantly bombarded with tips, tricks and “how to’s” on making it in Startup World. Here are three lessons from Octalysis Gamification that helped push my business forward!
FREE lessons learned from Octalysis Design projects
Ever did a project and thought: “Mm, I have seen this challenge before. Maybe with another client? Dang, I wish I had written down the things I learned then, to make my life easier now!”
We do a lot of projects and try to learn our lessons well: after every project we write them down. Now we have a handy database with lessons learned that all our team members can tap into!
Top 5 Lessons to Follow when Designing Octalysis Gamification
There we were. Speechless, and a bit ashamed at the same time. Did we really have to redesign the full Octalysis design set up we did for this client? How was this even possible? So much work, for naught…what a disaster!
Swiping for love…Tinder through the Octalysis Gamification Lens
Global Internet access now connects people everywhere and on all levels, and our search for a suitable partner is no exception. If I google “dating”, I end up with close to 600 million hits. This is one hot sector!
Gamification of Pensions: Octalysis advises UK Government
The subject of pensions is arguably one the most boring topics that you can talk to younger generations about. It is considered uncool and is mostly related to old people and finance. How could it get any less exciting? Many younger people do not seem to care one bit about pensions, and it is endangering their own financial futures as well as that of the pension system as a whole.
Octalysis Gamification and the Hypocrite Brain
My friend told me the other day that she is really angry about the destruction of the Indonesian rainforest by palm oil producers. “It’s a shame! All these poor animals that die just because people want to buy highly processed food that is full of…
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