Why Lean, Agile and Gamification Design Don’t Always Mix
Why You Shouldn’t Fail Fast The dogma of scrum, lean, agile and failing fast to learn is flawed. Designing a motivating experience isn’t always achieved through the strict application of agile. Small iterations sound nice in theory but they also can break up the experience…
5 ways to make your employees happy! (not sad)
5 ways to make employees happy Did you know that it is quite easy to build a happy workforce? That it has a lot to do with behavioral science? And that the Octalysis framework can show you the way to employee happiness? Find out below…
Motivating your Employees is Easy with Octalysis
How can your Company make your employees’ life truly meaningful. How can you get them to brag about your company outside of their work hours? Wait just a minute, you don’t get it? You already make life great for them. They get a decent wage,…
Never lose a customer again with Octalysis design
Oh no! I got bored. Immediately… I just arrived on your website. I see a headline. It’s okay. I skim the marketing copy. It’s meh. There are a few buttons, but they do not look very appealing. Should I click on one of them? Wow…
Your business priorities are wrong
Your business priorities are wrong When Zynga tried to maintain their #1 position in the mobile gaming world, they were only trying to improve Daily Active Users and Monetization. All that mattered was near term results. All day every day. Zynga became very good at…
The Real Reason Pokemon Go is Failing
It was fun, but… We previously wrote about what Pokemon Go did well, but why did the Pokemon Go hype not last? How did the game lose millions of players, seemingly overnight? Only a few months ago Pokemon Go looked like a huge success: 750…
Find out how Octalysis design supercharges your sales team…
Many of our clients are enthusiastic when they see Octalysis for the first time. One of my clients recently said that the Framework totally transformed the way he saw his business, yes even life itself. I can vouch for these statements myself. Octalysis has completely…
Broken Product? Still successful! The power of Octalysis Epic design
Why Epic Meaning and Calling Matters Core Drive 1: Epic Meaning & Calling can be the Core Drive that keeps your users with you for the long term regardless of flaws in your product. In Actionable Gamification: Beyond Points, Badges, and Leaderboards, Yu-kai explained how Waze…
Will AR/VR change your Motivational Design Strategy? Not yet.
Get inside Jeff Bezos’s Head Imagine you are inside an Amazon strategy meeting. You listen to everything Jeff Bezos says, you hear everything he hears, and see everything he sees. You are sitting on the lap of the CEO of one of the fastest growing…
How Snapchat Employed Follower Scarcity to Make Users Feel Smart
Plenty of Users, but None of them are Following Me This was a common thought among early Snapchat users. As a result, during Snapchat’s Scaffolding phase, users are made to work quite hard to gain followers. There is no search to add users. Early on, the only…
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