Gamification in business: the case of India
You will most likely think of North America and Europe as the world leaders when you think about business and gamification. And while you would be correct, you will have overlooked one major country in the industry: India. India is one of the upcoming…
Gamification in business: India leading in Asia?
India is a land of games. It gave the world games like chess, polo, snakes and ladders and many other global games. So it should come as no surprise that the country is again taking the lead in Asia when it comes to business gamification….
Octalysis Gamification and the Hypocrite Brain
My friend told me the other day that she is really angry about the destruction of the Indonesian rainforest by palm oil producers. “It’s a shame! All these poor animals that die just because people want to buy highly processed food that is full of palm oil. It makes me sad!”
Octalysis Gamification: Top four metaverses in 2022
If you are into the exciting world of emerging Web 3 technologies, blockchains and DAOs, then you are familiar with the word ‘metaverse’. If not, then at least you became aware of it when you heard that Facebook was changing its name to Meta and…
Explicit versus Implicit Gamification: 5 lessons
Gamification is a major buzzword in the creative and design spaces of today’s world. However, despite every designer and project manager constantly going on about it, few understand the driving philosophy behind it. Contrary to popular opinion, it does not mean getting customers and employees…
Octalysis Gamification: Top 4 metaverse projects in 2022
What if the universe was designed just for us? What would it look like? How would a well designed metaverse apply gamification? For decades, designers have been trying to answer this question with their designs and creations but have mainly failed. Only the arrival of…
Why Loyalty Programs need to know this.
Gamification is one of the fastest-growing buzzwords when companies think of designing their Loyalty Programs. Business owners know that it is likely the best ways to increase user engagement for their product. This is because of the fundamentals of gamification, which is based on the…
Metaverse Design: 3 Key Lessons for Community-Building
Do you remember when Facebook was just a college-only network? A tight-knit audience of young scholars could effortlessly connect with their classmates and find other students at their school with similar interests. Everyone shared some communal values. A sense of belonging. In today’s Facebook world,…
Designing the Metaverse: Community Engagement
Remember the promise of the internet? A promise that it foretold of a world where people could effortlessly access infinite amounts of information? Where people could forge deeper connections from anywhere at any time. And where people could be totally free and unfettered in a…
Designing the Metaverse: making the economy work
The Metaverse misses a truly engaging user journey and is at risk of becoming another Second Life experience: a good looking digital space without any long lasting user appeal. In an earlier post we wrote about what needs to happen to combat this by combining…
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