Top 5 Lessons to Follow when Designing Octalysis Gamification
There we were. Speechless, and a bit ashamed at the same time. Did we really have to redesign the full Octalysis design set up we did for this client? How was this even possible? So much work, for naught…what a disaster!
Swiping for love…Tinder through the Octalysis Gamification Lens
Global Internet access now connects people everywhere and on all levels, and our search for a suitable partner is no exception. If I google “dating”, I end up with close to 600 million hits. This is one hot sector!
Gamification of Pensions: Octalysis advises UK Government
The subject of pensions is arguably one the most boring topics that you can talk to younger generations about. It is considered uncool and is mostly related to old people and finance. How could it get any less exciting? Many younger people do not seem to care one bit about pensions, and it is endangering their own financial futures as well as that of the pension system as a whole.
Octalysis Gamification and the Hypocrite Brain
My friend told me the other day that she is really angry about the destruction of the Indonesian rainforest by palm oil producers. “It’s a shame! All these poor animals that die just because people want to buy highly processed food that is full of…
The Scientific Foundations of the Octalysis Framework
The Scientific Foundations of the Octalysis Framework Any serious framework that aims to explain and predict human behavior needs to build on solid scientific evidence. The Octalysis Framework does just that and combines all this evidence in a unified framework for human behavioral analysis. It…
Is the health crisis an engagement crisis?
In the 21st century we have the largest, oldest and longest living population the world has ever known. In 2014, the world population totaled around 7,3 billion people. In developed countries, 20% of the population was aged 65 or above, with a life expectancy of…
Busuu language learning through the Octalysis Lens
Iza Kozlowska “Don’t just learn languages, fall in love with them!” This is Busuu’s rallying cry. The social network for language learning now has almost 60 million users worldwide and its rise fits in the fast growing-trend of E-learning and M-learning (mobile learning). Seems that…
Gamification without Borders: The United Nations of Octalysis
The global power and reach of the Octalysis Gamification Movement is growing fast. We now have fans in all continents (not sure how up to date our Antartica database is, but still). Look at them using the power of Core Drive 3: Empowerment of Creativity…
Gamification Scarcity Design: creating wantful thinking!
We are all Homo Illogicus “Stop being so irrational! Please think before you act! Why do these people act so illogical all the time? Can’t they think?” Ever heard other people say this? Or even said it yourself? I know I have, and I am…
Changing the Education Game with Octalysis Gamification
Today’s Education is Obsolete for Today’s World Let’s face it: our current education system is broken. It is a sad realization, but we are not providing the education our younger generations need for the challenges and requirements of the coming decades. The system has to change and…
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