Often people ask us what the science is behind the Octalysis Framework. And then we tell them that Octalysis is multi-disciplinary and combines scientific research from Game Design, Motivational Psychology and Behavioral Economics in a well rounded explanatory framework. Motivational psychology and behavioral economics…

In 1984 Pizza Hut launched it’s (in)famous “Book It!” reading incentive program for children. In the program, students who read books according to the goal set by the classroom teacher were rewarded free pizzas from Pizza Hut. Many psychologists criticized the program on the grounds…

According to leading information technology and research company, Gartner, this is what was going on in the world of Gamification in 2014: more than 50 percent of organizations that manage innovation processes tried to gamify those processes more than 70 percent of Global 2000 organizations…

  From the Chairman of The Octalysis Group, and leading Gamification Guru Yu-kai Chou, comes a great post on how we work with clients to design their Gamification projects. His book “Actionable Gamification: Beyond Points, Badges, and Leaderboards” (with more amazing insights into best practice Gamification), will…

We are going from an economy from execution of tasks (Daniel Pink would call this Economy 2.0), to an economy of creativity, thinking outside the box and problem solving (Economy 3.0). On office work floors, where this new economy is given shape, we will need…

Gamification is here to stay In the Octalysis Group, we are proud to say that games do change behavior when designed correctly. We have seen it over and over again with our own clients’ work that improve core metrics by double or even triple digits. This…

Elearning in Gamification Gamification can be used in education and training to increase engagement and retention. Here’s a great infograph that demonstrates that.