What is Gamification? And what is not.
The truth about what is gamification. Gamification is a rapidly growing business. When Yu-kai Chou and I founded The Octalysis Group, there was only little interest in gamification. Some people even thought it was an excuse for us to play more games (and we did)….
2 Great Gamification Examples in Formula E Racing
For Octalysis experts, staying on top of your Human Focused Design skills means to make sure you have an in-depth understanding of motivation. So you know your behavioral science. You know your UI/UX. And you know your business consulting best practices. These things make you…
How Octalysis helped revolutionise the Volkswagen Group Loyalty Program
In an earlier blogpost (here), we told you that we designed the new and fully gamified Rewards and Loyalty Program of the Volkswagen Group. We also mentioned that it has been launched in Austria and that we hope they will roll it out to 90…
Volkswagen Group empowers Loyalty Program with Octalysis Gamification!
The ‘old’ Loyalty programs You fly a mile, you earn a mile. Fly 1,000 miles, earn 1,000. After 100,000 miles…hurrah…you are Silver Level. Keep on flying! 1,000,000 miles here I come. Earning loyalty points are the corner stone of customer retention of many companies:…
eSports and Octalysis Gamification: a great match!
eSports are a Big Item Big business is increasingly interested in eSports. Companies like Daimler Benz and others sign million dollar contracts to sponsor eSports teams. The Octalysis Group likewise passionately sponsors Team Octalysis (https://esports.heroesofthestorm.com/en-us/teams/2001/team-octalysis) in Heroes of the Storm. eSports are video games competitions…
Octalysis Licensing Model Success: the Navo Orbico Case
The Octalysis Group is known for its successful Gamification projects in Employee Gamification as well as Product Gamification. Client and peer recognition of the value we bring means a lot to us, but we also want to share the value that our Licensing model brings…
Easter Eggs Want to Be Found: Using Easter Eggs to Motivate Employees
The Easter Egg I Never Found, But Could Have When you think of Easter Eggs, you probably first think of colorful eggs hiding around the house or your backyard, carefully hidden by your parents. Almost everybody who has looked for these hidden eggs, can still…
Find out how Epic Meaning can super charge your employees
Create a higher meaning for employees When employees buy into higher meaning, they will work harder and be happier. We’ve previously written about how to manage various employee types, and how to retain employees through workplace gamification. We’ve even created successful employee motivation designs for existing…
Did AirBnB Kill the Hotel Star? 712% ROI in Product Gamification
AirBnB Killed the Hotel Star (Or did it?) You have heard the tune: “Video killed the radio star.” For awhile, it seemed like AirBnB was digging graves for traditional hotel chains. One hotel chain came to The Octalysis Group with this fear. They had reason…
How Rebel Soldiers Created my Octalysis Journey
It was clear that the young rebel fighter did not know what to make of us. Our car must have seemed such easy prey. A white SUV without a military escort. All alone in the Chittagong Hill Tracts in Bangladesh. A peace accord had been…
