6 Mistakes of Products that Fail to Engage Users
With technology advancing faster than ever, anybody can launch a new product. There are now thousands of apps launched daily, but most of them fail. The most common cause of this failure is product limbo: the product works but fails to engage users. At The…
Maximise employee engagement by promoting Fun at Work (2/2)
Fun has officially entered the realm of work. More and more businesses are harnessing the powers of fun at work to increase employee engagement, productivity, job satisfaction and much more. In the first article of this series, we identified the many business benefits of creating…
Maximise employee engagement by promoting Fun at Work (1/2)
You might be thinking “Why would I want to promote fun at work? I run a serious business.” After all, fun is the opposite of work, right? In fact, it isn’t! The opposite of work is idleness! And the opposite of fun is boredom. Let’s…
5 Secret Ingredients for Audience Engagement in Museums
In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the…
12 Gamification examples transforming the visitor experience in museums
Cultural industries have undergone deep changes in the past decade. Fast technological advances and a new generation of consumers have jostled the way cultural content is created, shared, and consumed. We have entered an “experience economy”. This means customer experience management has become a strong…
Gamification, the secret to user engagement in mobile banking
Today’s banking sector is undergoing great transformations and user engagement is the new big challenge. In this article, we will explore the experience design behind new mobile banking services such as Revolut and how gamification can take user engagement in mobile banking to the next…
Increasing User Retention in Gyms thanks to the Octalysis Framework
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be…
Using behavioural design to foster eco-responsible consumption habits
I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and something sparked our interest. We discovered a national policy crafted to foster eco-responsible consumption…
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