The Octalysis Group thrives on pushing the boundaries of user engagement. Our recent collaboration with ~Pourri at SXSW showcased this and demonstrated how gamification and behavioral science can revolutionize user experiences.
Festivals often come with challenges like long lines, less-than-ideal bathroom conditions, and the need for interactive activities. We set out to address these issues by creating an engaging, seamless, and fun experience for festival-goers. The Funk Factory App was designed with these goals in mind, integrating gamification and behavioral science to enhance user engagement.
This case study highlights the innovative approach taken by Octalysis and ~Pourri through their Funk Factory App, driving high engagement and impressive results.
Gamified Experience
The Funk Factory App transformed mundane activities into engaging challenges through its gamified experience. Users could participate in various tasks, such as collecting tokens by visiting specific locations, completing in-app challenges, or interacting with ~Pourri products. Tasks were designed to be fun and rewarding, encouraging users to explore the app and stay engaged. By turning everyday actions into a game, the app not only entertained users but also created a deeper connection between them and the ~Pourri brand.
Continuous Engagement
To maintain high levels of user engagement throughout the event, the Funk Factory App implemented a system of daily tasks and rewards. Each day, users were presented with new challenges and opportunities to earn tokens, which they could then redeem for prizes or exclusive experiences. This daily engagement model kept the app fresh and exciting, ensuring that users returned regularly to see what new activities and rewards awaited them. The continuous flow of incentives helped sustain user interest and interaction over the course of the festival.
Engagement and Results
The Funk Factory App’s deployment at SXSW yielded remarkable engagement metrics, demonstrating the effectiveness of the app’s design and execution.
App Engagements
Throughout the festival, the Funk Factory App recorded over 509,000 interactions, highlighting its widespread adoption among attendees. These interactions encompassed a variety of user activities, from tapping ~Pourri products to participating in gamified challenges, showcasing the app’s versatility and appeal.
Engagement Rate
The app achieved an impressive engagement rate of 71.66%, meaning that over seven out of ten users who visited the site engaged with the app. This high engagement rate underscores the app’s ability to capture and retain user interest, a critical factor in driving overall success.
Average Session Time
Users spent an average of nearly 3 minutes per session on the app, with peak engagement times exceeding 3 minutes during the initial weeks of the festival. This sustained interaction indicates that users found value and entertainment in the app, leading to longer and more meaningful sessions.
RSVPs and Email Collection
The app facilitated 20,109 RSVPs for ~Pourri events, including 10,895 for the highly popular Funk Factory 2-day event. This significant level of interest not only boosted event attendance but also allowed ~Pourri to collect valuable email addresses, enhancing their marketing reach and customer engagement post-event.
Tokens Earned and Spent
Users earned and spent over 18 million tokens during the festival, engaging in a variety of activities and challenges. This token economy encouraged continuous participation and interaction, creating a dynamic and rewarding experience for users.
User Feedback
User feedback on the Funk Factory App was overwhelmingly positive, reflecting the app’s success in meeting and exceeding user expectations. A substantial 83% of users indicated they were likely or extremely likely to purchase ~Pourri products following their experience with the app.
This high level of purchase intent highlights the app’s effectiveness in driving brand loyalty and conversion. The app received high marks for user experience, with a stunning 95% of users rating it as great. Specifically, 64% of users described the experience as excellent, and 31% rated it as good.
There is more?
The success of the Funk Factory App at SXSW was not an isolated incident. The Regift Rumble event further demonstrated the effectiveness of ~Pourri’s innovative approach, delivering impressive results across several key metrics.
Fastest Selling Launch
During the Regift Rumble event, ~Pourri experienced its fastest-selling launch to date, with 20,000 units sold in just 25 days. This rapid sales pace highlights the strong consumer demand and the effectiveness of the marketing and engagement strategies employed.
High User Adoption
User adoption rates for the Regift Rumble tap app were exceptionally high, with 90% of purchasing users utilizing the app during the two-month event window. This high level of adoption indicates that users found the tap technology and gamified experience compelling and easy to integrate into their purchase journey.
Increased Engagement
Engagement levels during the Regift Rumble were robust, with users spending over 277,000 minutes on the app within the two-month period. This extensive user interaction underscores the app’s ability to captivate and retain user attention through engaging content and interactive features.
Post-Event Success
The benefits of the Regift Rumble tap app extended beyond the event itself, driving significant post-event success:
Lifetime Value (LTV): There was a 17% increase in the lifetime value of users who participated in the tap app experience compared to those who did not. This increase in LTV indicates that users who engaged with the app were more likely to become long-term, loyal customers.
Order Volume: The number of orders increased by 91% three months after the event, compared to users who did not use the tap app. This substantial rise in order volume demonstrates the lasting impact of the engagement strategies on user behavior and purchasing habits.
The Secret of Octalysis-Pourri Success
The success of ~Pourri’s engagement strategies at both SXSW and Regift Rumble events showcases the transformative potential of integrating gamification and behavioral science into consumer interactions. ~Pourri was able to enhance user engagement during events and drive high value post-event business outcomes. The outcomes affirm the effectiveness of The Octalysis Group’s innovative approaches in creating meaningful and lasting user experiences.
Curious to know how we can achieve similar results for your business by leveraging behavioral science and gamification? Contact us!
