Bitcoin needs to be more human-focused
BitCoin is scarce (scary), and unpredictable (and yet we love it!)
Why BitCoin is boring
How to make BitCoin and crypto more interesting
Cement the value proposition, starting with epic meaning.
Use creativity to build applications, infrastructure, communities, and ecosystems.
Take me on a Journey
The experience of BitCoin is not yet a journey many people want to take. Instead of thinking of the purchase as a function-focused transaction, the human element needs to be added.
Discovering Bitcoin, buying it, nurturing it, making it grow, and using it for some meaningful activity will allow users of BitCoin to have a fully-realized motivation experience with the product.
We would love to see an app which turned your BitCoin purchases into an avatar or creature which needs to be taken on a multi-year journey. Visualizations have been shown to create intense attraction and engagement from Tomagotchi through to Farmville and Snapchat.
If this journey incorporates the evergreen Core Drive: Empowerment of Creativity & Feedback, so much the better. If every day I need to water my plants to make them grow, the more engaged I will be. This metaphor needs to be applied to the entire BitCoin and blockchain space.