Author, speaker, leader of the pack
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Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.
Yu-kai is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.
As one of the earliest pioneers in Gamification, he started his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded “Gamification Guru of the Year Award” for both 2014 and 2015 by the Gamification World Congress.
He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as Google, LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more.
His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.
Yu-kai is a Board Director for Morf Media, a gamified training and learning platform. He is also a Board Advisor for many companies including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to Yahoo), The Catch (Gamified Dating Site), Lucky Diem, and many more.